Susan Busse PR
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Susan Busse PR
Publicity for Artists and Creatives
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Let’s turn those dreams of yours into realities!

CONSULTING & TRAINING 

Maybe you're not ready to work with a publicist for a full-out campaign, but you need help. I LOVE working with people one-on-one as a consultant.

We will focus on your priorities which may include: how to write your own press release, how to create a customized media list, how to get on morning TV, how to plan out a tour to maximize press opportunities, how to reach the people who will buy tickets to your shows, how to prepare for a radio interview, how to GET a radio interview on your own. 

Do you look like a band when you walk around a conference? Do you have a powerful email newsletter that keeps you in touch with your fans in the best way possible - directly?! Do you want some help with your personal brand? You don't have to be an artist for this, everyone is putting out their personal brand into the world and I'd love to help you get some clarity and make plans to take action to hit your goals. 

Get crystal clear about what’s working against you and how to shift that to grow your business, increase your income, and define the level of impact and influence you want to have in your market and in the world. Leave the session with a specific plan of the top 3 actions (and more if you like) that you need to take to create the career you've been dreaming about!

You'll take away instructions on how to DIY your own publicity for what you'd pay someone else $5,000 or more to do. Many clients return once or twice per month until they're ready to hire their own publicist!

Work with me from anywhere in the world via Zoom, phone, text and email.

Which consult is right for you?

🌟 The Spotlight Session – $295 CAD

60-Minute Publicity Consultation
This one-on-one session is where we shine a light on your current project, challenges, and goals. You’ll get:

  • A personalized assessment of your music, brand, and timing

  • Strategic advice tailored to your genre, story, and audience

  • Guidance on how to approach media, industry contacts, and publicity on your own—or with support

Perfect for artists preparing a release, planning a show or tour, refreshing their brand, or seeking clarity before investing in a full campaign.

🔁 Momentum Hour – $225 CAD/hour

Follow-Up Publicity Coaching Sessions
Stay on track with targeted, hourly support when you need it. These flexible consulting sessions are great for:

  • Editing press releases or bios

  • Reviewing EPKs or media pitches

  • Navigating timelines or next steps

You set the agenda—I help you get unstuck.

🎯 Momentum Package – $675 CAD

3-Hour Publicity Support Package (Used Over 3 Months)
This package is ideal if you're building up to a major release and want ongoing guidance, with a package price including a discount. It includes:

  • Three consulting hours (booked at your pace)

  • Email support between sessions

  • Ongoing accountability and clarity as your project evolves

⚡️ Quick Boost Call – $150 CAD

30-Minute Fast Feedback Session
Need an experienced eye on your press release, pitch, or timeline? Book a Quick Boost Call to get focused, actionable feedback—without the wait.

🟢 Best for: Rush reviews · Media pitch edits · Quick strategic questions


CAMPAIGNS

The goal within a campaign is to get as many story-rich, on-point, and positive media stories as possible, featuring you in exactly the way you and I plan! I'll help you to draw out the best way to tell your story and to attract some public attention to build some buzz. There are lots of people who would be interested in what you're doing…if only they knew about it. We'll work together to create an innovative publicity campaign that makes an impact, gets press hits, and brings people to your event.  

I help with strategy, press kits, newsletters, and photo/video shoots; I create media advisories and media releases, communicate with TV, radio, print and online media, consult on press conferences and events, invite special guests and government officials, coordinate media bookings, provide media training, and more. I love collaborating and welcome clients with team members who will be involved in the campaign. 

Please inquire about your campaign early in your planning process - ideally 6-12 months in advance of a release, 3-6 months in advance of a tour. If you are planning a release in less than 3 months or your album is already out, it's unlikely that I can help you this time.

*Rates average $2,000+GST per month for an average of 3 months


MARKETING CHECK-UP FOR SMALL BUSINESS

For small business owners who do not have in-house marketing specialists, or just want another set of eyes on your business, hire me to be your temporary Marketing Director. The check-up includes:

  • introductory meeting to sort out where you are and where you’d like to go, and what will be the best ROI for you with this time - this is all about YOU and your business

  • full site visit where I come to your business/office/restaurant/spa/business to tangibly experience the product/service you are offering

  • review of all digital assets (website, social media, industry association membership), and all communication pieces (newsletters, advertisements, etc)

  • a ‘prescription’ of marketing strategies and tasks designed just for you, to help you make more money, and reach your business goals

  • follow-up meeting to review results and refine recommendations

    Investment $1995 + travel expenses + GST

Photo by Lisa Landrie

Photo by Lisa Landrie


ONLINE COURSES

Now in development, courses related to:

  • When do you need a Publicist?

  • How to Write a Press Release that Kicks A$$

  • When to Send a Press Release

  • Easy Ways to Plan Your Campaign

  • What NOT to do for your Photo Shoot

  • Build an EPK That Gets Press Action

  • How to Pitch to Media

  • How to do a TV/radio/podcast interview

  • Improve your Industry Reputation

  • and more

Sign up for the e-newsletter below to be notified when online courses are available.

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